One of the beautiful benefits of being your own publisher is You, the author, have control of everything to do with your book.
You set the price. You decide upon the cover. You can make changes or corrections when you decide to do so. You also decide when you want to run a promotion.
Promoting a book can be tedious, tiring, and totally terrifying. (Writing tip: Alliteration is so not cool, so you know.)
Of course, promoting can also be fun, exciting, and profitable! (Notice I ditched the alliteration.) Especially when it works!
You can lower the price of your book, you can give it away, you can advertise, you can run a contest and the list goes on and on and on. The thing is, if you want to see sales, you must constantly be thinking about marketing and promoting your work.
Recently I’ve been so busy with 40 Day Publishing and our clients, I let my promotional efforts for my own books slide. Not good. And my sales reflected my lack of effort.
I was approached by a friend who asked me what I have done lately to promote my work. I really needed that kick in the pants. I realized that I had done absolutely nothing.
I quickly corrected that. I put out a call on Facebook asking thirty people to step up to exchange a free copy of my newest release for a review on Amazon. I had thirty three people volunteer. Twenty six actually downloaded the book and of those twenty six, twenty read it and left a review. I was very specific in my request. I wanted the review done by the end of March.
In the meantime, I had applied for a promotional spot on Bookbub (who promptly turned me down). I decided to go ahead and lower Forever Loved from my normal price of 4.99 to .99.
After applying and setting up a few other promotional spots for the following week, I decided to look at what was happening on Amazon.
Here is what I saw. Just from lowering my price and not doing any advertising whatsoever of my own, Forever Loved’s rankings jumped on Amazon to the following:
#5,396 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
#62 in Kindle Store > Kindle eBooks > Literature & Fiction > Religious & Inspirational Fiction > Romance
#68 in Kindle Store > Kindle eBooks > Literature & Fiction > Religious & Inspirational Fiction > Christian > Romance
#70 in Books > Literature & Fiction > Genre Fiction > Religious & Inspirational > Romance
I do not condone leaving a full length novel priced at .99 unless you have several other books in the same series at full price. I do believe in the occasional “sale” to draw attention to our work. If readers are not reading our work, then what is the point in writing it?
Here is a list of promoters who promote free or bargain books:
Christian eBooks Today: http://www.christianebookstoday.com
Frugal Tips & Freebies: http://www.frugal-freebies.com
Author Marketing Club: http://authormarketingclub.com
Pixel of Ink: http://www.pixelofink.com
Bargain Ebook Hunter: http://bargainebookhunter.com
Indie Book of the Day: http://indiebookoftheday.com/authors/free-on-kindle-listing/
Awesome Gang: http://awesomegang.com
The eReader Cafe: http://www.theereadercafe.com
Ereader News Today: http://ereadernewstoday.com
Free Book Dude: http://www.freebookdude.com
Book Goodies: http://bookgoodies.com
Kindle Book Promos: http://kindlebookpromos.luckycinda.com
Digital Book Today: http://digitalbooktoday.com
Orangeberry Book Tours: http://blog.orangeberrypromo.com
Free Booksy: http://www.freebooksy.com
Free Kindle Fiction: http://freekindlefiction.blogspot.com
The Kindle Book Review https://www.thekindlebookreview.net/
eBooks Habit: http://ebookshabit.com
More promo sites listed here: http://www.rachelleayala.com/p/promo-sites.html
If you are planning to promote your book, this list is a great place to start