Facebook is a social media platform that we all love and love to hate! With so much verbiage in recent years about the negatives of social media, we would be wise in learning how to turn that around and make it work for us. Initially Facebook was created as a relational platform, so let’s use it as that by learning how to make it work to our advantage. 

Facebook isn’t just about family pictures, wonderful vacations, and re-posting something someone else has posted – actually, you can accomplish many things if you utilize Facebook correctly. To quote an article posted to LinkedIn (another social media platform) by Darlene Shortridge; “Finding ways to be different—to set yourself apart—is imperative if you want to not only survive but thrive in today’s economy.” You can do that on Facebook if you take the time to learn how. 

There are many things you can and/or should know about Facebook to make it work for you. What type of account do you have? Is it personal, business or a public group? Since Facebook was designed to be relational, it might be better to have a personal page where you can introduce and talk about your accomplishments as a writer/author. 

You may not be published yet but does your audience even know you are writing a book? Have you talked about it on Facebook? While you don’t need to reveal the plot and all that goes into your book, talking about it does build anticipation and you do want your audience to be looking forward to the day they can actually purchase your book. 

Who is your audience? Are they in the age bracket that will be on Facebook, or will they be using other social platforms? How do you know that? The genre of the book you are writing to will tell you the age-market you are looking for. Knowing them is a roadmap to getting to the right social media platform that will work for you.

Always remember, We Make Publishing Easy and We Are Here to Help You!