Post and Excite Your Audience
How often do you post? Are you someone who clicks on the thumbs-up icon then goes on to the next picture or statement? Do you make a comment? Do you share? That is all well and good, but you need to actually write a post two or three times a week, but not every day. Keep your audience excited and looking forward to your posts rather than moving past them because they are too many!
Do you have a website? Is it linked to Facebook? What is your profile picture like? Does it show you as a professional or as a beer drinking, hog riding cowboy? What is the image you want to display for your audience – your readers? Consider having a professional photo made that represents the real you.
Personal versus Business
Do you have a banner? You can actually create a banner on Facebook Business if you have an account there. You need to decide if you want your personal and business accounts separated or do you want them integrated? If you don’t really care, then perhaps a personal page where you can introduce and talk about your book to your family, friends and acquaintances and not worry about a business page is best for you.
Consistency is supreme. Whether your time allows you to post once a week or once a day, you need to be consistent with it. If you only have time to post once a week then do it and don’t stop doing it because other things get in the way. Or if you’ve established a pattern of two or three times a week to post, then stay in that lane with information for your audience.
Make sure what you are posting stands for you and not the mantra of someone else. Also, make sure your posts are relevant to the people in your group/audience.
Make Facebook Work For You
There is much more to learn about Facebook and how to make it work for you. Time and patience are needed when you first decide to be serious about utilizing Facebook as a vehicle for building your audience and reaching goals you have set for yourself and your book(s).
Always remember, We Make Publishing Easy and We Are Here to Help You!