Newer Social Media
What about TikTok or Instagram, social media groups that are newer than Facebook and often times reach a totally different audience? Did you know there are such things as Book Tok, Author Tok, Reader Tok all under the TikTok umbrella? Or Instagram which utilizes #hashtags, first introduced by Twitter, which are now used in almost all social media platforms; they are beneficial in helping us to organize our connect-ability and outreach to others through social media venues. Basically, a hashtag is a phrase that is preceded by a sign/symbol (#) – for instance, #author, #writer, #artist – which highlights and draws attention to the topic you are interested in or wish to promote. You might want to keep a list of the #hashtags you use to facilitate your marketing adventure which will also track your growth in the use of social media.
Be Patient.., It'll Work
It is important to understand that your audience will not grow in leaps and bounds overnight. The key to growth using social media is being consistent and patient. Don’t give up. Establish a time for you to utilize social media platforms even if it is only 5 or 10 or 15 minutes a day before breakfast or after lunch or before you go to bed. Set a time and a timer to post, to comment, to ‘love’ someone else’s post then forward it on. You were diligent in writing your book; that same diligence applied to social media will help you reach the success you desire.
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