What's a Blurb?
Your first question might be, “What is a book blurb?” You know that descriptive dialog that goes on the back of the book and gives you a hint of what the book is about…that is a book blurb. But knowing how to write a good blurb doesn’t come naturally; indeed, it takes some thought and planning.
The Envelope
The front cover of your book is the first introduction your reader might have to your book; it is the photograph-like-image of what might be waiting for your reader on the inside. The cover is like the beautiful envelope of a very special invitation but it is what is on the back cover – the blurb – that will actually present the written invitation.
The Invitation
What should the book blurb have? Like the swish of Nike, it is the sales pitch that invites your reader to look inside. It should be short, no longer than 250 words maximum, and it needs to be simple and to the point but not give away the entire story. Present an invitation that invites the reader to come in, but don’t tell them the ending.
Blurb Hint
Keep the blurb short, using clipped tones. Think of catchy advertisements that you have related to, such as the Coca Cola advertisements. White bear. Snowy background. Cool for bears to drink. On sale here. Who of us doesn’t relate to that adorable polar bear drinking Coke? While your book isn’t going to be about Coca Cola, you need to present a hint of what’s inside in a short and succinct way like the Coca Cola bear. Yummy. Good.
Endorsements and Reviews
If your book is non-fiction and has received endorsements from recognizable names then it is a good idea to include the one-or two-line testimonial, being sure to keep it short. If your book has been read by reviewers, then using honest feedback such as, “I couldn’t put it down” or “This was the best book I’ve ever read.” Again, short, sweet, and honest.