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Start Small, Grow Tall
 Sometimes we hear stories of people who have ‘climbed the ladder of success’ and find ourselves wondering how they did that – how they knew what the ladder was and how hard the climb had been. As a new and fledgling author and businessperson it can be a challenge to identify the appropriate ladder and how to make it work for you.

 If you want to increase your book’s sales in order to have a greater impact on a reading populace along with realizing more income from those sales, there are several things you might want to consider doing. Start with understanding ‘the ladder’ which is really the Pareto (Paw-reto) principal, named for the Italian economist that formed the theory, which is basically 80% of your success will come from 20% of the effort you put in.

 Visualize a staircase drawing. You are standing at the bottom of the staircase looking up and wondering how you get there – to the top -- when those stairs look so steep. Now think about your book. You know it is a good book and you really want people to read it, but you are new and, and, and . . .

 As previously stated, building a strong email list is the first rung/step of that ladder. In order to build that list, consider a give-away. Most likely you don’t feel like you can afford to just give the book away so reflect on the idea of writing a short story and offering it as a give-away to create interest and, at the same time, increase your email list. Perhaps you could do a social media announcement that you are giving away a special story to the first 1,000 people who sign up for your email list. You are giving something of value – the short story – for people signing up for your monthly newsletter.
 You might want to consider doing a give-away bundle. That may seem like a strange idea if you have only one book to offer, but is it? You know you can offer your book in more than one form such as paperback, hard copy, eBook, and audio book. A fabulous give-away, even if it is for a reduced price, would be two or three of the book options bundled together for a lesser price. You are investing in yourself by sharing your field of expertise – the book -- so look for an opportunity to serve your audience through giving something of value. You might want to consider bundling two of the books together, for the price of one, with the thought that the purchaser would be gifting a book to a friend. 

 Another idea of giving something of value is maybe offering an online workshop where you share your experience in writing the book: how you did it, how you published it and helping others do the same. Remember, it is more blessed to give than to receive, and, in that giving you will receive. Now start visualizing that ladder, making each rung/step an opportunity for you to give of yourself. Bear in mind that in the beginning it won’t be easy but that is a good thing – if it were easy everyone would be doing it. Now brush yourself off, put on your happy face and put on your climbing shoes.

Remember, we are here to help you and we do make publishing easy!

About the Authors: Daniel J. Mawhinney & Darlene Shortridge

Dan & Darlene have a passion and a heart for helping independent authors to successfully publish and market their stories worth telling and messages worth sharing.
40 Day Media LLC, PO Box 950794, Oklahoma City, OK 73195
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