When you are asking questions about the event, you need to write down whom you are talking with, date and time of the conversation and any confirmation numbers they give you plus their answers to your questions. Make a list and check it twice! You may be excited about the event but you need to be prudent in doing due diligence.
Another thing to find out is where your booth will be situated from the entrance doors, the restrooms, the food courts. Will there be food courts? Think about events you’ve gone to as a shopper and try to remember what was great and what was not-so-great. What experience do you want your potential customers to have?
If it is a craft show, will people want to buy books? That depends on the time of year. If you have a really great book - particularly a children’s book – then close to Christmas (even in July) could be the greatest time for you. Maybe the same with a cookbook. Close to Mother’s Day or Father’s Day? Then maybe your book will make a good gift – but maybe not. Again, do your research. There are many resources online – use them – don’t cut yourself short on the research because it may cost you a lot of money in the long run.
You are a businessperson now so you need to treat these events as an extension of your business. Be professional but don’t be a stick in the mud!
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