Announce a signing date. Signing dates are always fun – who doesn’t like an autographed copy of a book? Go to your local bookstore and ask them if they will allow you to have a book signing on such and such a date – hopefully your release date. Then be sure to have enough copies of your book with you to sign for your anticipated crowd. The bookstore may ask for a small revenue but maybe not. Just getting more people into their store is usually enough, and it might even make them decide to carry your book.

Don’t despair if your social media audience isn’t large. You have time to grow it by posting at least three times a week. I know that can sound like a lot, especially if this isn’t your gig, but there are agencies as well as individuals that you can hire to do the posting for you. If you do this, it would be good if you write the verbiage for the postings as you know your product far better than they ever will. You can write a month’s worth of postings (3 x 4 = 12) in about an hour of concentrated effort. And you’ll save money by writing the postings yourself. Tell the person doing it how often and what time of day- morning is best – to post the tease; this will leave you free to continue with your work. 

Again, we can’t tell you often enough to watch authors that you know are successful – see how they are doing. Sign up to receive their postings and you’ll learn a lot. Most likely, they aren’t doing the posting themselves, but that doesn’t matter. What does matter is what you’ll learn from their platforms. While you are at it, click on their books on Amazon and peruse their blurbs, comments, etc. 

Posting isn’t hard. It is a matter of habit. We’ve told you about this before and we want to encourage you to consider your options. Hiring someone to do it for you may be your best bet. If so, don’t overlook the kid next door or down the street – they probably know more about social media than you do. It doesn’t really matter as long as you hire someone that is trustworthy. Good posting! 

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